About WAKE CRM

We’re Marine People First. Marketers Second.

WAKE CRM wasn’t dreamed up in a tech lab. It was born on the water.

For years, we watched great marine businesses struggle with one thing: turning their loyal clients and industry mates into consistent, trackable leads.

The talent was there. The reputation was there. The referrals were there.

But without a system—it was all inconsistent. Leads slipped through the cracks.

Opportunities were missed. Growth stalled.

That’s why we created WAKE CRM.

Built by Disrupta Marine Marketing

WAKE CRM is the brainchild of Disrupta Marine Marketing—Australia’s only dedicated marine marketing agency.

We’ve spent decades on both sides of this industry.

  • We’ve run boats, serviced engines, raced, fished, and lived marine.

  • We’ve worked with boat dealers, mechanics, marinas, tour operators, tech platforms, and everyone in between.

We know what it takes to grow a marine business because we’ve been there ourselves.

WAKE CRM is our way of solving the biggest growth challenge we saw: making referrals and repeat work reliable, scalable, and trackable.

What WAKE CRM Does

WAKE stands for Word-of-mouth Amplification Kit for Engagement.

It’s built specifically for marine businesses to:

Double your referred leads in 90 days

Automate lead handling so enquiries are answered faster and convert more often

Use AI to make sure no lead is ever missed

Track every referral, client, vessel, and interaction in one place

Why It Works

Because it’s built by people who live and breathe your world.

Most CRMs are generic. They weren’t designed for repeat service work, for industry mates referring clients, or for the way marine operators actually do business.

WAKE is different. It’s:

Marine-specific – built for boat dealers, marinas, service teams, tour operators, and suppliers.

Proven – campaigns and workflows built on years of real marine industry marketing.

Easy – everything you need in one dashboard. No fluff. No wasted time.

The Result

WAKE CRM becomes your in-house referral and repeat work engine—without needing extra staff.

It’s more than just software. It’s your growth system, backed by a team that speaks your language and understands your industry inside out.

Unlock your business potential with WAKE—built to grow as you grow.

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